All three businesses are in the food and services industry and are product, supply and consumer-centred. However, in the face of growth and development, I saw an opportunity to invest and diversify. “I didn’t have to take over these two companies. She says the acquisition was made possible by Sno Cream’s renewed success achieved from rebranding. In 2019, she acquired two limited liability companies: Woodberry Cafe Ltd, and Garden Market Ltd. Maryam takes pride in making ‘the happiest food in the world’ - keeping Sno Cream’s traditional-old flavour alive, which attracts people from all over Tanzania. “There were many challenging steps in between to rebuild the brand and take it to where it is today,” Maryam shares, proud that today the company boasts two branches in Oysterbay and in the city centre, which are operating successfully, and a team of 29 employees. Sno Cream moved back to its old location at Mansfield Street at the end of 2014 and with the aid of social media, print media and a range of offers and promotions, they were able to put Sno Cream back on the map for lost and new customers alike. Maryam went on to train the staff (some of whom had already worked for the company for over 30 years) on the importance of customer care and quality maintenance. She restructured the existing management and administrative methods from how they ran their kitchen to services delivery. However, in adaptation, Maryam says she was able to source new suppliers and still respect the methods for making the product without negation on quality. When I stepped in, I started working on product quality,” says Maryam, adding that this was the hardest part because there wasn’t room to adjust. Sales were low, staff morale was affected and product quality was on the edge of decline. “In 2014, I leaped on the brink of a sinking ship that was Sno Cream. Maryam took over running of the company in 2014 before moving to Samora Tower - and used the opportunity of the move to innovate slightly by refreshing the brand to appeal to a wider audience in the market. “My late father moved Sno Cream to Shreeji Towers in Kisutu, in the city centre - and, for six years, Sno Cream sustained a small loyal customer base at its temporary location whilst waiting for completion of the Samora Tower, in which we were given the first right of refusal of our old space in the new building.” But Maryam took a chance, with the encouragement of her late father’s business partner, who later became her business partner.īefore Maryam took over the company in 2008, the National Housing Corporation building where Sno Cream was located and thrived for 47 years (at the time) was demolished to be replaced with a new high-rise, the Samora Tower. Her late mother was opposed to her taking over the business as she felt the company had no hope of survival. Maryam, who has a diploma in Paralegal Studies, took over Sno Cream seven years ago, at the age of 25, after the company suffered a decline in income following her father ’s demise. Sno Cream was initially opened in Nairobi, Kenya in 1958, after which the owners sold it, before opening the Dar es Salaam Sno Cream parlour in 1961.
Maryam’s late father, Yusuph Zialor, and his business partner, the late Wendo Mwapachu, acquired Sno Cream from Tanganyika-raised British artist Paul Mullen in 1986.
Soft serve clothing free#
A little more that sixty years ago - on Novemcrowds of excited customers waited to get their free vanilla ice cream cones to mark the opening of the first ice cream parlour in Tanzania, Sno Cream.Ĭurrently owned and run by 32-year old Maryam Zialor, the oldest ice cream parlour in the country opened its doors for business at the corner of Mansfield and Bridge Streets in the-then Tanganyika’s capital, Dar es Salaam.
0 kommentar(er)
