A coming Wild Card broadcast will be tailored for the young, female viewers of the cable network Freeform.ĬBS and NBC won rights to show new Wild Card games the NFL added for this season. Meanwhile, Walt Disney has this season tested several “mega-casts” that put different versions of a single football game on its various cable networks and ABC. In football segments, he analyzes the probability any team has tomove forward in the weeks before the playoffs. At MSNBC, Kornacki examines a candidate’s path to victory in a presidential race. NBC Sports recently added NBC News politics guru Steve Kornacki to “Football Night in America” and the “Sunday Night Football” halftime show, a way to woo fans of his data-driven reportage. Many of ViacomCBS’ rivals are trying to do exactly that.
One way to dazzle the football league is to fulfill one of its big requests: bring new audiences to the sport. Every big media company that shows NFL games is in the midst of trying to secure a new rights package, with many of the current contracts set to lapse by the end of 2022.
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Nickelodeon is best known as the home of series like “Henry Danger” and “Rugrats,” but it is taking a seat at the adult table by assisting in one of the top business initiatives of its corporate parent.
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